Caven Chess
SECTOR: Sport
SCOPE: Branding
Caven valley and the town of Ajdovscina is famous for Burija, a very strong wind. Locals set stones on the tiles of rooftop not to be blown away and the coat of arms of Ajdovscina depicts an inclined tower. Burja became a part of local identity. The Caven chess club activities mainly focus on the chess school, tournaments and events, and a big annual international rapid chess tournament Ajdovscina Open.
The concept was to merge the local feature of Burja wind and the geometry of chess. The logo brings fresh energy to a traditional chess scene, a playful, highly recognizable symbol for a forward-thinking club.
The concept for the annual Ajdovscina OPEN promotional posters features the club logo as the main tournament mascot and brings in additional subtle details to highlight Burja wind feature.
A logo that breathes Ajdovscina and that genuine joy that kids feel for chess that hits you the moment you see it. Everyone who sees it says: “This is EXACTLY Caven!”
David, Club Director