Seven Alleys
SECTOR: Hospitality, Wellness
SCOPE: Branding Sustem
STATUS: Under Construction
Seven Alleys is a premium hospitality, spa, and culinary complex located within a historic estate famous for its old tree-lined alleys and nature park. The identity system unifies the estate's heritage, the brand's focus on spiritual calm, and three distinct sub-entities under a single monolithic visual framework.
The logo merges two conceptual layers. The radiating lines of the sun rays represent vitality and holistic wellness – while acting as an abstract architectural mapping of the estate’s park pathways.
The identity utilizes a strict typographic brand framework to maintain absolute visual equity. Sub-brands are differentiated mainly by colour palettes. The logo system has to perform both in Latin and Cyrillic version, as well as in numerous combination ranges.
With the simplicity and minimalism of the graphic logotype, the branding system relies heavily on the colour palette and the tactile and natural qualities of the materials and processes: card, textiles, paper, letterpress, metal embossing.
